Blogging – Repurpose Media Coverage

Content Strategy

  • Repurpose Good Morning Texas interview on fever, and highlight the Children’s expert.
  • Build “flu season” content.
  • Provide valuable healthcare information to parents.
  • Discourage ER visits to the hospital unless necessary.
  • Promote visits to primary care physician.
  • Keyword Phrase: fever in children

Background

This blog post was written by Janet Davis for Children’s Medical Center. The photo of mom and child was purchased from Shutterstock. The headshot of Dr. Scott was taken by Louis Curtis for Children’s Medical Center.

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