Red Balloon Run and Relay

The Red Balloon Run & Relay “RBRR” video is designed to promote a family-fun fundraising event benefiting Children’s Medical Center by encouraging participation and spreading awareness. It focuses on one family’s reason for participating and was shown on the Children’s website and on a welcome to Facebook tab.

Onsite video was filmed by Mark Bowen and edited by Janet Davis for Children’s Medical Center Dallas. The video was viewed more than 1,000 times during the RBRR promotional campaign.

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